Meeting/Event Information

2018 January Member Meeting

January 25, 2018
12:00 PM to 1:30 PM
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Hunton & Williams
951 E. Byrd Street, 20th Floor
Richmond, VA 23219

Where Does Your Law Firm Stand in the Client's Mind?

Big River President and CEO Fred Moore will discuss how understanding your culture and values will help you market your firm and create relationships built on trust. Fred will examine why credibility matters and the importance of being who you are. Attendees will leave the presentation with actionable tips they can use to build an authentic brand.

Tennessee born and raised, Fred's straightforward approach to branding has taken him from his small town of Lookout Mountain to greater heights. He has held positions at BBDO NY, Saatchi & Saatchi NY, Arnold, Publicis and Lintas. His purview involved work on global brands such as Pepsi, IBM and Procter & Gamble. 

Fred founded Big River in 2001 as a place to incubate his "people believe people" philosophy. Big River now has growing list of national and regional clients including MoonPie, Virginia Tech, Sotherly, kaléo, Lumber Liquidators and Virginia Farm Bureau.

Despite his success, Fred remains true to his mantra of brand authenticity, including never apologizing for his oh-so-distinctive Tennessee accent.

Richmond ALA will co-host this meeting with the Legal Marketing Association's Virginia Chapter. 


Meeting Sponsors








$0.00 Member Ticket

$35.00 Business Partner and Guest Ticket